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Brand Strategy and Communication Management.
I help brands that want to enter or grow in the Portuguese or Brazilian markets to define how to position themselves and communicate — from marketing strategy to communication implementation.
Brand strategy
for new contexts,
markets and cultures.
What I do
First position your brand, then promote it.
1
Positioning Strategy
Marketing consulting to define what to say and how to communicate your brand in a new market.
Entering a new market implies communicating with new consumers, in a different competitive and cultural context.
Before investing in advertising and communication, it's important to understand how the brand should position itself, what value proposition will be relevant, and how to translate it to the local market.
2
Implementation Management
Defining the strategy is the first step. After that, it's necessary to ensure that it is implemented correctly.
I can continuously monitor communication investments, guiding teams and agencies and evaluating their progress and results. If the company does not have a team for execution, I can also assemble and coordinate a local team of professionals and partners, ensuring execution aligned with the market.
A well-defined brand strategy guides advertising and communication, establishes priorities, and helps choose the most appropriate actions to achieve business objectives.
Serviços
Liliane
Moura
How I got here
Between cultures, markets and brands.
My professional journey has been built between Brazil, Portugal, Argentina, and Spain. Working in advertising agencies, marketing departments, and entrepreneurship, I have over 20 years of experience building and communicating brands from different perspectives.
Contato
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