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Internationalizing a brand is much more than adapting its language.

Liliane Moura | Comportamento do consumidor para estratégias de entrada em novos mercados e expansão internacional.

It's about making it familiar and relevant in new markets.

It's about cultural context , consumer behavior, communication codes, and local market expectations.

Liliane Moura | Consumer habits for positioning and communication strategies in different markets.
Liliane Moura | Strategy for Entering New Markets

Liliane 
Moura

Branding and Internationalization Strategy

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